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CREATE A VAIO E AD CAMPAIGN

To promote the more powerful but more affordable VAIO E, Sony Philippines is launching the Create a VAIO E Ad promo, to give creative minds a chance to win the new laptop. The contest is open to anyone aged 15-24 years old from July 18 - August 12, 2011. Simply ‘like' Sony Philippines in your Facebook and choose between creating a Print or Video Ad that will showcase your ingenious talent. On August 12, 20 finalists will be selected per category and the chosen finalists will be up for online voting on August 15-28, 2011. Lucky winners of the Best Sony VAIO E Ads per category will win Php 25,000 each with a brand new VAIO E laptop. Special prizes also await the winners of the Voters' Choice Award for both categories - they will each win a Sony Cyber-shot DSC-S300 digital camera.

MECHANICS:

First "LIKE" the official Sony Philippines Inc. Facebook page.Click on the VAIO Ad tab and choose "Allow Access" to your Profile. Create a print ad or television ad for Sony VAIO-E inspired by their new tagline: "The New Sony VAIO E Series: More Powerful, More Affordable."

Here are the entry Guidelines.

1. Print ads should be in A4 Poster size. All colors of the VAIO-E models must be used and the tagline : "The New Sony VAIO E Series: More Powerful, More Affordable" must be incorporated. Files submitted should be in JPEG format with a resolution of 72 dpi.

2. Video entries should strictly be 30 seconds in length. The tagline "The New Sony VAIO E Series: More Powerful, More Affordable" must be used. Video must first be uploaded through a public user account on Youtube. Youtube account must be active throughout the duration of the promo. Sony Philippines will not be held liable should Youtube deactivates the user's account.

Upload your photo or video entries and submit your full name, home address, valid email address, contact number, date of birth, school or college at the Create Your Own VAIO-Ad tab via the sony Philippines Inc. Facebook page. Multiple entries are allowed. All entries will go through a pre-screening process. Entries that make the shortlist will be posted on the gallery for online voting. Ten entries will be chosen per category.

Judging will be done by the following panel of judges:

Yung Yap - VAIO / Digital Imaging and IT Sales Director

Erica dela Cruz - Marketing Communications Senior Officer

Jhoana Benedicto - Product Marketing Supervisor - VAIO

Lyzza Mirando - Channel Marketing Officer - VAIO

Criteria for judging for the top 10 entries for print ad and for video:

Creativity 40%, messaging in line with Sony VAIO-E Value Proposition 40%, impact 10%, online Votes 10%.

Judging of the shortlisted entries will be done in Sony Philippines Inc. office on August 30, 2011 at 5:00 PM. Top 20 entries for each category will be up for online voting starting August 15 (10:00 AM PHT) and ends on August 28, 2011 (6:00 PM PHT). Fans of the official Sony Philippines Inc page can vote for their favorite finalist through the Create Your Own VAIO-E Ad application. Each Facebook user is allowed only one vote per day.

Prizes:

There will be one winner per category.

One (1) Best Sony VAIO-E Print Ad: P25,000 and one brand new Sony VAIO-E Laptop.

One (1) Best Sony VAIO-E TV Ad: P25,000 and one brand new Sony VAIO-E Laptop.

There will be one special prize winner per category.

One (1) Voters' Choice Award for Print Ad - One Sony DSC S3000 Digital Camera.

One (1) Voters' Choice Award for TV Ad - One Sony DSC S3000 Digital Camera.

Winners of the contest will be announced on August 31, 2011 on the Official Sony Philippines Inc. Create Your Own Sony VAIO-E Ad Facebook application.

Winners will be notified through their registered mail, valid email address and SMS by MEC Global. Prizes must be claimed at the Sony Philippines Inc. office, 11th Floor Marajo Tower, 26th Cor. 4th Ave. Bonifacio Global City Taguig MM. from 9 AM to 6 PM, Mondays to Fridays. To claim prize, winners must present the following: Valid ID with picture or birth certificate of the winner.

Notification sent by MEC Global, either registered mail or SMS. In case winners will not be able to claim the prize, authorize representatives must be able to present: Authorization letter, winner's valid ID, valid ID of the representative, mail notification from MEC Global,period of redemption will be within 60 days from receipt of notification. In not claimed within the given period, the prize shall be forfeited in favor of the sponsor. Prizes are not transferable or convertible to cash.

Control Measures

All entries submitted will be deemed property of Sony Philippines Inc. and can be used by Sony in any way they see fit.

By submitting an image file and video link to your entry, the promo participant acknowledges that the photo and video is his or her original work and does not infringe on a third party's copyright or other intellectual property rights. Sony Philippines Inc. and its affiliates are not liable should it be proven that aforementioned rights have been violated and reserve the right to reject an entry should it be proven that such a violation has indeed occurred.

Source: http://www.techie.com.ph/press-releases/want-a-vaio-but-strapped-for-cash-join-these-sony-vaio-promos

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