Promo Duration: Until December 15, 2011
Event Details:
SANTA CONVENTION
“The Santas are Coming to Town”
December 18, 2011, 4PMMechanics:
1. This Santa Claus costume contest promo is from November 13, 2011 to December 15, 2011.
2. This is open to all male individuals, groups, and organizations. Professionals, non-professionals, students can participate.
3. Purchase requirement – one (1) SM Eco Bag worth Php. 35.00 per contestant.
4. Contestants can get their application form at the Eco Bag Booth located at the Annex Atrium, SM City Fairview starting November 13, 2011, 10:00 AM to 6:00 PM.
5. Filled-up entry forms must be submitted at the Marketing Department at SM City Fairview Admin Office on or before 6:00pm on December 15, 2011 Entries may be received by Marketing or Admin Assistant or Mr. Dan Darang, Marketing Officer.
6. Contestants will be given a “Santa Convention” validation document that will identify the contestant as an official contestant to the contest upon submission and validation of completely filled-up application form.
7. Judging of the contest and awarding of winners will be held at Annex Atrium, SM City Fairview on December 18, 2011 starting 4PM, to be witnessed by a DTI Representative. Each contestant will be given his contestant number upon registration.
8. Criteria for Judging:
Originality and Creativity 40%
-presentation of idea, form and concept
Overall appearance 40%
Audience Impact 20%
-how does the contestant appeal to the audience
TOTAL SCORE 100%
9. Prizes at stake are:
Ultimate Santa – Php. 20,000.00 worth of SM Gift Certificates
1st Runner-up – Php. 10,000.00 worth of SM Gift Certificates
10. All contestants will receive a gift bag for their participation.
11. Special awards and their corresponding prizes are:
a. Oldest Santa – Php. 5,000.00 worth of SM Gift Certificates
b. Smallest Santa – Php. 5,000.00 worth of Gift Certificates
c. Tallest Santa – Php. 5,000.00 worth of SM Gift Certificates
d. Biggest Group of Santas – Php. 5,000.00 worth of SM Gift Certificates
12. In case of a tie the winners will share the prize/s.
13. Prizes in kind are transferrable but not convertible to cash.
14. Twenty percent (20%) prize tax for prizes in excess of Php. 10,000.00 shall
be shouldered by SM.
15. Judges’ decision is final with the concurrence of DTI.
16. Shopping Center Management Corporation, its affiliates, ad agencies, mall
tenants, their respective officers and employees and relatives up to the
second degree of consanguinity or affinity are not qualified to join this
promo.
Per DTI NCR Permit No. A3-1014 Series of 2011
