Promo Duration: Whole month of August 2011
Available in selected SM Department Stores!
THE WACOAL WAY
Our ultimate goal is to help build an ever more prosperous cosmopolitan society by providing beauty solutions, in the form of products and related information, to meet our customers needs. We are specialists in the area of stretched fabrics, which are essential for the intimate apparel products we manufacture. Today, we are utilizing the knowledge and experience we have accumulated over the years to develop new fields, brands, and business models, under our design policy based on they keywords of Beauty, Health and Comfort.
For more than half a century, we have nurtured a corporate culture under which people with great creativity are encouraged to carefully tailor Intimate Apparel for women. Our focus today is expanding from the simple idea of women's beauty to lifestyles. We have adopted a new philosophy of addressing both "physique" and "emotions" with our products. We want to ensure that we address both mental and physical beauty, and that we are sufficiently tuned in to our customers to be inspired by each woman's individuality, lifestyle and values.
